Saudi Arabia: The Saudi Bedu and His Venture into the Sandal Industry

American Bedu received a series of emails from a young man anxious to make his mark on the world as an entrepreneur.  He’s chosen to start his path of business with marketing what he knows best, the Saudi Sandal.


American Bedu commends Amaan for his initiative at the young age of seventeen.  I hope that American Bedu readers will enjoy his story.  I can certainly attest to how much my late husband always enjoyed the Saudi Sandal.  In fact, it became the most requested gift for my husband to bring back from trips to Saudi Arabia!

Saudi Bedu, a firm selling handmade, traditional , funky sandals from Saudi Arabia has recently started up in the UK. Its driving force, Amaan Sadiq aged only 17 has just moved to the UK after spending the majority of his seventeen years in Riyadh, Saudi Arabia. He  has mingled with people across many platforms from Royalty, wealthy businessmen to ordinary people. A common characteristic they all shared was their love for their sandals they would wear on a daily basis, the ‘Madas Sharqi’, or what Amaan calls, the ‘Saudi Sandal’.

Amaan has travelled a lot during his 17 years and whilst in the USA, he received many compliments whilst wearing them , especially in New York.  Riyadh was a place full of colour and the Saudi Culture is very warm and comforting. Amaan wanted to connect the warm , colourful image of Riyadh and connect them to the Western World. What better way than the ‘Saudi Sandal’!

The ‘Saudi Sandal’ is made of leather and the design is very unique. This distinct footwear originated in the east central region of Saudi Arabia. They differ from regular sandals with a ring of leather that wraps around the large toe and the leather shield that covers the outer side of the foot. This shield is often adorned with specific embroidered patterns that vary by region.

His current collection encompasses deep colours from strong reds to bright yellows. The handmade stitches on the front and sole of the sandal along with the comfortable leather make this a truly unique sandal.  Amaan is in the process of launching a website and he currently sells online on eBay. He has a promotional website under where you can view his limited edition collection and the links to the eBay are on site. To follow Saudi Bedu’s journey please follow him on Twitter @saudibedu or drop him an email with comments or orders; [email protected]


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