It is with pleasure to inform American Bedu readers that the Saudi Arabia Breast Cancer Awareness Campaign was chosen as the best media awareness campaign during the EMEA region SABRE awards dinner in Prague. The campaign, ‘A Woman’s Stand’, focused on the importance of early detection of breast cancer. The campaign was conducted by Adalid Public Relations on behalf of HRH Princess Reema Bint Bandar Al Saud. HRH Princess Reema is one of the driving forces behind the Zahra Breast Cancer Association which is the premier source on information and resources about breast cancer in the Kingdom.
Towards raising awareness of breast cancer in the Kingdom, HRH Princess Reema and Zahra Breast Cancer Association launched ‘A Woman’s Stand’ in October 2010 which called on all females within the Kingdom to support breast cancer awareness month by participating in the attempt to break the record for the largest human chain in the form of an awareness ribbon as stated by the Guinness Book of World Records. On 29 October 2010 the Guinness World record was broken within two hours at the Education Ministry Stadium in the Faisaliah district of Jeddah with more than 5000 women showing their support and donning a pink poncho towards raising awareness of breast cancer.
Please join me in congratulating HRH Princess Reema, all the powerful women behind Zahra Breast Cancer Association and Adalid Public Relations for their success of ‘A Woman’s Stand.’
I think HRH Princess Reema’s own words encapsulate the honor and excitement of the Saudi campaign recognition in Prague, “We won!!!! Not only the Turkey/Middle East Award, but we also won the Platinum award for the WHOLE EVENT!!! I proudly hand carried both back from Prague this evening!!
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